Determine search intention this is how you lay the foundation for your top 10 ranking on Google
Readability Index – how to use it for a higher Google ranking
Determine search intention – this is how you lay the foundation for your top 10 ranking on Google
Do you want your website to be at the top of Google searches? Then you should definitely deal with the search intention of the users for your search terms as part of search engine optimization . Because if you miss the search intention with the content of your target page for the search term, you can still optimize as much and still not make it to the first page.
In this article you will learn everything about search intent that you need to know to lay the foundation for your website’s top 10 ranking and to better reach your target group. So let’s start…
Google just knows what we want… doesn’t it?
Who doesn’t know it: shopping, information or recipes, no matter what it’s about, you start the Google search and get the desired information directly. But how exactly does Google manage to use a single term to identify exactly what we want to see? Sorcery? Telepathy? Hardly likely!
What is the search intent?
The search engines associate a specific search intention with each search term and adapt the displayed results to the search intention of the user. In other words, the search engine asks itself for each search term: What is the intention behind the search query and what does the user expect to see when searching?
The aim of the search engine is therefore to provide the user with the best and most suitable result for the search intention as quickly as possible . So if you satisfy the user with the content of your website because you have correctly analyzed the search intention, this has a positive influence on your ranking on Google. The user reads your article, finds his answers there and stays on your page for a long time. All of these are positive signals for Google that you have delivered a suitable result for the search intent. If the user does not find what he is looking for and quickly leaves your site, the bounce rate increases. This signals to Google that you have not provided any relevant content to the search query and therefore has a negative effect on your ranking on Google.
Google is very good at providing users with exactly what they are looking for. Because an estimated 5.8 billion search queries are received by Google every day and most users use Google more than 3 times a day . It is therefore very likely that countless people from your target group are currently typing your keywords into Google.
Why is search intent so important?
Do you want to appear in the top results with your products or information on Google? Only if you understand the user ‘s search intention and deliver exactly the desired result for the search query will you be able to achieve good rankings. If you don’t accurately match users’ search intent, you have no chance of appearing among the top results in the first place, no matter what you do in other areas of search engine optimization. Google classifies your content as not relevant to the search query and you do not even reach your target group because you are lost on one of the hundreds of pages related to the search query.
It is therefore all the more important to meet the intention of the mass of users who are looking for a specific term.