SEO optimization, new challenges and trends for 2017

SEO optimization, new challenges and trends for 2017

Factors Indexing and SEO strategies to improve the ranking of your site in 2017





2017 is coming and with it reckoning of the past year, with regard to the progress and results of 2016 and what prepares for 2017. An expert columnist, Khan Freelancer, shares with the web its forecast, his analysis on web searches and his opinion on the performance of 2017 on research topics optimized SEO based on keywords typed by users. As the world of the web, even optimizations content in key SEO are evolving very quickly and require constantly updated by experts in the field, to stay on top of the search rankings on search engines and predict what will be the trends for the first months of 2017. Gone, or nearly so, the times where users digital simple keywords on the search engine and they expected to find equally clear results; The current search engines are set to find results even with complex keywords that are increasingly being typed, a sign that users know exactly what to look for as the average internet user has clear ideas, even the web tools that are available to it must always evolve and implement new intuitive features and simple to use, to stay on pace with new technologies and new trends.

2017 is coming and with it reckoning of the past year, with regard to the progress and results of 2016 and what prepares for 2017. An expert columnist, Khan Freelancer, shares with the web its forecast, his analysis on web searches and his opinion on the performance of 2017 on research topics optimized SEO based on keywords typed by users. As the world of the web, even optimizations content in key SEO are evolving very quickly and require constantly updated by experts in the field, to stay on top of the search rankings on search engines and predict what will be the trends for the first months of 2017. Gone, or nearly so, the times where users digital simple keywords on the search engine and they expected to find equally clear results; The current search engines are set to find results even with complex keywords that are increasingly being typed, a sign that users know exactly what to look for as the average internet user has clear ideas, even the web tools that are available to it must always evolve and implement new intuitive features and simple to use, to stay on pace with new technologies and new trends.






Optimized searches based on what you want the user wants

The challenge for 2017 will create queries and search engines that are able to understand what the user wants, rather than trying to a list of keywords by offering the best results in the top of the list displayed. When the user types on the web, always have clear ideas: seeking information, a place, a specific object that should be his proposed among the first results displayed. The companies that will optimize their content based on the user’s intentions, rather than individual keywords, will have greater success.

How you can face this challenge?

The first step to do is investigate user intent and understand what are the reasons that lead them to seek a certain thing: what to look for the user on the website? What they want to see exactly the users on your company page? The answer to these questions leads to the appropriate configuration page of the company, with emphasis on the most important information. The second step is to optimize the content of the page so it is positioned in the top of the results proposed to the engine research, or in any case so that it is visible and, above all, distinguished from the others. To do this you have to understand what they say the data collected about users: on the basis of its research results have to propose that the reader can appreciate. Finally, the work is overhauled and this is accomplished through the analysis of data collected and the ranking that the page has the web. If the reader does not click on the content or spend a few moments on the page, it means there is something wrong and that must be resolved by updating the content accordingly. It is now some years since Google introduced the HTTPS security certificate to their pages; despite numerous sites have been quick to request the certificate, and although it helps to make reliable to users, it appears that the certificate does not confer an advantage in terms of SEO positioning, even if it is good practice.

Enriching the answers that are given to you

When you type a question or intent of a search engine such as Google, this in response provides a set of proposals among which are web pages, videos, reviews, information, online shop and other sites where they found the keywords searched. Often the search engines do not understand what they’re looking for you and display all the content in which the keywords are present, with no logical order.

To increase the display efficiency of the most useful results, there are specific patterns that contain all of the research data on the web and are provided by the search engines themselves: the so-called SERP (Search Engine Results Page). The location of a page within these lists depends on the frequency of keywords in the text and is the basis of SEM and SEO optimization techniques. Google introduced the enhanced functionality into their own research, that allow you to understand the content of the site and then present them to the user in the main position.

This type of optimization is more than doubled between 2014 and 2016 and is expected in 2017 will be higher; companies whose web pages are optimized for Google’s intelligent search and exploiting the knowledge of the SERP provided by the web engines, are more likely to be viewed by users. The benefits for users? Information is available quickly and without having to search for the desired content among several pages. Optimize only the texts, clearly, it is not enough.

Do SEO means to act on all devices and search engines available, track the results and statistics, edit contents in order to make them more appropriate to the research trends and interface with other experts such as blogger and digital media managers can provide information useful to improve your ranking in the SERP.





Marketing multi-channel during 2015 and 2016 has emerged as more and more users seek information simultaneously on desktop computer and on mobile devices such as smart phones, tablets, consoles and Smart TV. For this reason it is important that companies optimize their web content, like pages, to make them accessible to more devices and are able to withstand a sustained web traffic without crashing.

This means record user intentions when they seek on the Web while they are associated with their mailbox, or social media, but also check what content is preferably displayed by Smartphone or other mobile device and which will be shown on a fixed or laptop PCs; this could mean that some pages are not visible on small screens, they must be changed. In fact it is known that if a user does not display the page within a few seconds, immediately surrender and go to another result.

The multi-channel marketing is not a new phenomenon, while the cross-channel marketing is its natural evolution: a brand to become known and increase their customers must be present on several channels can to make sure that users shifting from a platform to another without problems. For example, many people are looking for products on mobile devices while on the move, and then buy them with displaying them calm and analyzing them in detail on the PC screen. In order to optimize the content to increase views and go up in the SERP rankings, one must know the different types of users and how they evolved the target audience and the consumption habits. To complete a sale is necessary that the potential customer is reached by the right message at the right time and through proper means of communication.

The resources to be exploited are potentially numerous: email, social media, mobile apps, and more. People, even generations over 50 years, are increasingly connected and the main way to navigate is shifting from PC to your Smartphone and tablet; this trend will also increase rapidly during 2017.

Increase in mobile-friendly pages and apps for mobile devices in 2015 has made the historic passing of Google searches from mobile devices than from PC; it is a clear sign that mobile devices such as smart phones and tablets are the future for a chance to be connected anytime, anywhere and keep up to date on news, social networks and video on major applications. Apps are the natural evolution of the classic desktop sites and show no sign of wanting to slow down: some websites register more traffic from mobile devices rather than PCs. The SEO optimization for mobile devices is extremely important given the small size of the screen, which then require effective results in terms of keywords and length and are able to respond effectively to the user’s intentions. In addition, Google has unveiled a new project that aims to enable quicker loading of HTML files on mobile devices: the project is called AMP (Accelerated Mobile Pages) and since its launch in February 2016 he was part of the SEO news for devices furnishings. AMP is able to greatly improve the browsing experience for the user and it is known that if the page takes longer than three seconds to load, 40% of users the leaves. The pages are loaded with AMP technology 30 times faster than the others, for two factors: First, the lighter HTML requires less need for loading and contents of the pages are stored on a Google cloud and not retrieved from the central server. According to other tests, AMP significantly improves ranking on search engine pages. AMP technology is still being tested, but it is already possible to convert web pages of your site in WordPress for example, after they have been tested and validated.

The next frontiers of voice search on search engines without typing but only with the voice is the next challenge for companies that manage the technology on the web. Despite some years are available applications that provide voice search, the average user is not satisfied yet, mainly because of the difficulties that arise in the understanding of the voice in the presence of other sounds, and not least, as a matter of privacy . The search hands-free, however, is one of the new boundaries and are ongoing tests to resolve the error rates of speech, which have already decreased from 25% to 8% today, as far as Google. The goal for 2017 is to exceed the simple speech recognition for speech understanding by the device, complex implementation that requires the device’s ability to manage the previous research, to contextualize the search based on location, access to personal information user and distinguish the main keywords giving full meaning to successfully import the search. Cortana and Google now have already laid the foundation for the application of voice search to search engines.





What is the best way to position your own web page in the top displayed? And ‘better technically adapt the keywords or to bet on the quality of content? The results of the year 2016 and forecasts for 2017 indicate that the best strategy to establish itself in the SERP is to create the best browsing experience possible for the user, with content ensure high quality and innovative, yet simple, intuitive and quickly accessible, especially from mobile. The main manager of this information is Google that, given the rapid evolution of search modes (from desktop computer to mobile device) and the number of pages available on the web for each keyword searched, is staking everything on the optimization of their SEO results . A view which, however, improved SEO alone is not enough to attract more customers and therefore more profits you need a comprehensive marketing strategy that includes the end point (the customer and his needs) but Consider especially the tools to implement the mission, that is, marketers, digital entrepreneurs, programmers, content marketing and SEO experts, bloggers and a number of professional experts of the Internet and communication. The web world is increasingly competitive and are always more companies moving their online markets to achieve faster and more efficiently, a larger number of users around the world. Only those who can keep up with the times and meet the ongoing challenges of visibility can emerge than the others and make sure large market shares. The SEO optimization, analysis of web search data, the management of the SERP listings and implementing web pages and mobile-friendly app are the best ways to create their own in the large and competitive world of online marketing space.

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    September 11, 2017 Reply

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