How to structure content for SEO in Google
Well the Question is How to structure content for SEO in Google? We never tire of repeating it, having quality content is a decisive component to convincing search engines to look at our site as a source of useful information. Writing for users and not crawlers is, in fact, one of the keys to achieving visibility on Google and the like.
In addition to content quality, usability is also decisive when we talk about SEO and positioning on Google. Having a clear, simple and intuitive structure helps search engine algorithms to smear better and more efficiently the contents of a site.
Usability and Navigation Menus
Visitor experience (also referred to as UX, which stands for user experience ) is one of the parameters that Google takes into account in evaluating a site for positioning between search results.
Ease of navigation, coupled with content quality, allows users to find the information they are looking for more easily and this makes them navigate within pages with more involvement and orientation, which results in a decrease in bounce rate (in English rebound, that is, the rate you measure with how much a visitor drops a page within the first few seconds, without interacting with links, images, and various content).
When Google notes that there is no interest in the contents of a page, it tends to make it out of the search results because it obviously does not get very successful among those who visit it. Having an optimized site structure helps search engines analyze pages more easily and index their content; For this reason, it is advisable to develop a site by imaging a balanced structure, thus helping the crawlers to understand the topic discussed on the site.
The main pages should be no more than 6-7, while subpages should be distributed more or less equally.
A well-organized idea could be this:
Depending on which page brings more traffic to your site, you may want to extrapolate a subpage and bring it to the main page level to make it more visible to visitors and to Google itself.
And this in the image to the side is the “prize” assigned to a great structure of the navigation menu. The search results page ( Websums SEO Freelance ) shows the main pages of the site in question. It’s obvious how easy it will be to locate the site area where the web user believes he can find the information he is looking for.
One thing to not underestimate is also the choice of the name and position to be assigned to the individual pages. Once you find the structure you want to apply to your site, name the pages in a hierarchical and collocation sense according to the reference area.
For example, if you have a restaurant site, you might have a menu so structured:
Using common and easily recognizable terms facilitates the new visitor to navigate intuitively within the site. Additionally, it would not make sense to insert the Menu under the “Who We Are” page, as it would make little sense to include the subpage “What to Visit in the Neighborhood” under one of the other areas.
In these cases the most banal solution is also the highly recommended solution.
Page Content for SEO – Search Engine OPtimization
There is a truth fund when it is stated that sometimes the more important is the position in which some words are placed, than the words themselves.
As we know, each page is made up of different parts (header, sidebar, body content, footer, etc.) and each of them has a different value to the search engine eyes. Google and Microsoft have repeatedly stated that the content body is the part of a site that more influences the indexing of the pages. So focus on the quality of content you enter in the middle of your site and avoid paying close attention to sidebar and footer.
How to use keywords and where to put them SEO in Google
The image below shows an ideal use of keywords on a site:
Avoid exaggerating with keyword repetition: this is the first rule to follow (the second is very similar: avoiding double content, ie copying and pasting texts on different pages; realizing Google would be serious about indexing of your site).
Do not think to help search engine crawlers by entering the same keyword many times: you will get the opposite effect.
Instead, consider placing your keywords in strategic places. For example, in the title of the page and in the URL (whenever possible): are the first items that are read in a preview of search results and keywords are highlighted in bold automatically for greater visibility.
As for the texts on the page, make it natural, without a forcing into the repetition of the keywords. Contact the visitor to best describe your business by using synonyms and words that, though not in your keyword list, are still part of the industry.
See the example below:
For images SEO in Google, it is very important to use the HTML tag called ” img alt ” (also known as alt text), that tag that allows us to assign a small descriptive text to site elements such as photos, logos and images that make a lot of effort to be traced back to the search engines. When Google “scans” the contents of a web page, it can not fully analyze the images, and here is the alt tag that describes the content. Then try to place a keyword here too.
Finally, the headlines on the page: it uses a few words but direct. The maximum would be within 40-50 characters. Again, we have tags, known as H1 , H2 and H3 . Make sure you only have a H1 title per page (the main one where you will try to enter the most important keyword that you have identified and to alternate H2 and H3 in ascending order. Avoid entering a H2 title before a H1 title, and so on.
So small suggestions that are at the same time decisive for optimizing your site’s positioning on search engines and splashing your pages up to Google and the like.