AMP or Accelerated Mobile Pages Project

What is the Google AMP, or the Accelerated Mobile Pages Project, and when should it be used?

AMP or Accelerated Mobile Pages Project

What is the Google AMP, or the Accelerated Mobile Pages Project, and when should it be used?

Google is constantly working not only on the development of its search engine but also on the efficient, secure and open internet. At the beginning of this year we wrote the article SSL Certificate is slowly becoming mandatory, in which as you could read we have informed you about the changes that will soon touch all the websites. It is about SSL certificate, which is becoming a required standard for modern and secure websites. Will it be the same with Google AMP?

Google AMP project

AMP is an open project Google itself, which decided to take on the performance of the site launched on mobile. As you already know from the Mobile Google Index article, what’s not to like is a separate Google search for mobile devices. Instead, Google has decided to implement AMP dedicated to these devices. Read more about this technology on the official website of

AMP originally appeared in Google Search Console in early 2016. It is dedicated to websites with static pages, ie. articles published on WordPress. The AMP pages are based on 3 elements:

  1. AMP HTML – An HTML code with certain restrictions for reliable operation and certain extensions that allow you to create advanced content beyond basic HTML
  2. AMP JS – AMP JS library for fast rendering of pages.
  3. AMP Cache – An optional component that is responsible for delivering AMP-based HTML pages.
  4. Speed, speed, speed.
  5. So you could summarize the goal of Google AMP. This open Google initiative is designed primarily to provide a simple tool for webmasters and webmasters to speed up the loading of web pages. In fact, this is also the case, so websites using AMP will load immediately after clicking on the link.

The second factor behind the rise of AMP is, of course, even greater control over Google’s content. Although the AMP project is completely open and free, its way of doing things is questionable.

How does AMP work?

Accelerated loading of pages is possible in AMP by storing the whole page in the Google cache, so it works only for static pages. However, by opening a link to an AMP page, we will be directed to a site at Google. Of course Google is still able to track users’ AMPs, for example, through Google Analytics and using Google AdSense ads.

In order to use the Accelerated Mobile Pages Project, you must first have a site that is verified in Google Search Console and strictly adhere to the Google rules for AMP sites. If our website supports Google AMP, it will be indexed in the Accelerated AMP mobile web pages.

AMP technology now works in all modern browsers and is supported by: by services such as:

  1. Bing
  2. twitter
  3. LinkedIn
  4. Yahoo
  5. Pinterest.

However, it is important that our website adheres to all of Google’s requirements for the AMP project. Otherwise, we’ll see errors in Search Console that will prevent us from indexing our pages and benefiting from the benefits of AMP.


By implementing the Google AMP website, it is essential to keep in mind the convenience and comfort of our users. Google officially denied that AMP has an impact on SEO, but it is not entirely true. While AMP itself can (but does not) have no influence on Google’s position, then the speed of loading of web pages already has such influence.

In addition, the benefits of AMP are the ability to display our articles in the Google News carousel. So it is an additional promotion of our entries on the net and the possibility of acquiring new clients or readers.

If you want to know more about AMP or need help implementing the Accelerated Mobile Pages Project on your website, please email us via the Contact Us page.

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